SEO for a kitchen furniture company

• Industry: Custom-made Kitchen Furniture
• Promotion Region: Utica, New York, USA
• Promotion period: December 2021 – April 2022

Tasks:

• find growth points for the site,
• implement SEO for kitchen companies’ strategies,
• improve the visibility of the resource in Google,
• and increase organic search traffic.

Audit

• We analyzed the website’s technical SEO condition, engaging a technical SEO expert and focusing on SEO for kitchen companies, as well as its level of optimization for search engines’ requirements.

We conducted an analysis of our competitors’ websites and compared them to our own. Upon doing so, we discovered that there was a significant unrealized keyword potential. We realized that our client did not have pages optimized for most of the commercial keywords.

Therefore, we formulated a content strategy that focused on creating optimized pages for product categories and also involved periodically posting blog posts.

At this stage of SEO promotion, our experts specializing in kitchen SEO company strategies:

• completed the keyword research for the website;
• optimized the meta tags of each page individually;
• created a plan to generate content for a copywriter and content manager. The strategy includes writing and publishing texts on various platforms.

As a result, the number of pages being promoted on the client’s site has almost doubled.

Working on improving the usability of the website

In February 2022, our team of SEO experts who specialize in kitchen SEO company strategies, including inbound B2B marketing agency techniques, analyzed the convenience of a potential client’s website. After the analysis, we worked together with the developers to improve the website in the following ways:

• Optimized the layout of the content by reworking the page structure;
• Added a price list with the prices of materials and finished goods to commercial pages;
• Redesigned the main menu to prioritize user convenience;
• Improved the form for applying;
• Displayed the addresses of stores and offices.

As a result of these improvements, we reduced the bounce rate by 3.5%.

Off-site SEO site optimization

• We analyzed the backlinks of our competitors.
• We identified the sites where they posted their links and placed our materials on these platforms as well as other thematic and authoritative resources.
• Moreover, we posted press releases emphasizing our SEO services in Wilmington, NC, as this region had a high demand.
• Additionally, we posted crowd links on forums and websites.

Organic traffic before SEO works and during the work of Netrocket specialists focused on kitchen SEO company strategies. The period is 5 months

• Growth of organic traffic: +63%
• Increase in new users: +62%
• Session increase: +57%

Kitchen-Specific Organic Traffic Surge

• Bounce rate reduction: -3.5%
• Increase in the number of pages viewed per session: +13%
• Growth in the average duration of a visit to the site: +15%

Strategic Keyword Optimization Results

• Top 3 keywords: +314
• Top 10 keywords: +247
• Top 20 keywords: +77

The number of keywords in the search results for October 2021

The number of keywords in the search results for April 2022

Strategic Restructuring: From 11,171 to 4,668 Keywords

The graphs depict a significant transformation in the total number of keywords. Before our intervention, there were 11,171 keywords. After our strategic work, this number streamlined to 4,668.

The Strategy Behind the Numbers:

We analyzed the keywords related to kitchen SEO company strategies that were ranked between 51-100 in the search results. We excluded non-targeted keywords that were of low relevance and position. Then, we collected new keywords and conducted page-by-page SEO. This helped us to achieve higher positions for our target keywords, even with fewer keywords than the service determined.

It underscores the importance of in-depth analysis and the pursuit of growth points rather than relying solely on keyword quantity.